Utilize career fairs at other schools

Every college's career center will want to say that it is attracting the best companies to campus. This is simply not possible, as companies have limited recruiting resources, and they will pick and choose only the schools they feel would produce the most number of qualified candidates.
What should you do if the companies you are interested in are not coming to a career fair in their school? In this case, in addition to attending your school's career fairs, consider going to another school's career fair if you feel your school's career fair does not attract enough good companies. Typically career fairs are open to everyone, so do not worry about that you do not attend that particular school. Chances are good that nobody will check ID at the door, and the recruiters will always be happy to talk to you. I have attended several career fairs as a recruiter, and I have spoken to a number of qualified candidates from outside of that particular school, and some of them have been hired as a result.